Students Name<\/p>\n
Institution of Affiliation<\/p>\n
Course Title<\/p>\n
Date<\/p>\n
Media Ecology<\/p>\n
Section A: Key names and terms<\/p>\n
Symbolic environment – Socially-constructed, sensory world of meaning society that in turn shapes our perceptions, experiences, attitudes, and behavior <\/p>\n
Marshall McLuhan \u2013 Canadian communications theorist and educator, whose aphorism \u201cthe medium is the message\u201d summarized his view of the potent influence of television, computers, and other electronic <\/p>\n
Media – A generic term for all human-invented technology that extend the range, speed, or channels of communication<\/p>\n
Medium – This is a specific type of media: newspaper, television, book, Internet, radio, film<\/p>\n
Media ecology – the study of how media and communication processes affect human perception, feeling, emotion, and value<\/p>\n
Technology – Human inventions that enhances communication<\/p>\n
Tribal age – age when oral tradition was embraced and hearing was the paramount sense<\/p>\n
Literate age – age when written communication flourished and the eye became the dominant sense organ<\/p>\n
Print age – age when gaining information through the printed word was customary, and seeing continued as the dominant sense<\/p>\n
Electronic age – age in which electronic media pervades our senses, allowing for people across the world to be connected<\/p>\n
Global village – the notion that humans can no longer live in isolation, but rather will always be connected by continuous and instantaneous electronic media<\/p>\n
Digital age – A possible fifth era of specialized electronic tribes contentious over diverse beliefs and values.<\/p>\n
Neil Postman – was an American author, educator, media theorist and cultural critic<\/p>\n
Faustian bargain – A deal with the devil; selling your soul for temporary earthly gain.<\/p>\n
Section B: Discuss the following questions<\/p>\n
Discuss Marshall McLuhan\u2019s different characteristics of \u201cThe medium is the message\u201d concept.<\/p>\n
McLuhan saw the message and medium as one and he same. We focus on content and overlook medium even though content does not exist outside of the way it is mediated. The different characteristics include: <\/p>\n
Enhancement – media amplify or strengthen society<\/p>\n
Obsolescence – media eventually render something out of date<\/p>\n
retrieval – media restore something that was once lost<\/p>\n
reversal – media will-when pushed to their limit-produce or become something else<\/p>\n
Discuss Marshall McLuhan\u2019s media analysis of human history<\/p>\n
Human history divided into four periods or epochs:<\/p>\n
Tribal age – acoustic era; a time of community because the ear is the dominant sense organ<\/p>\n
Literate age – a visual era; a time of private detachment because the eye is the dominant sense organ<\/p>\n
Print age – visual era; mass produced books usher in the industrial revolution and nationalism yet individuals are isolated<\/p>\n
Electronic age – era of instant communication; a return to the global village with the all-at- once sound and touch<\/p>\n
What does it feel like to be a cultural member \u2013 a minority member in a dominant culture? Even if you are generally a member of the dominant group, what situations have you encountered where you feel like an outsider?<\/p>\n
Being a minority in a dominant culture means that your culture will be absorbed or assimilated by the dominant culture, influencing the minor culture to adopting the major culture. Mostly, being a minor culture to a dominant culture is kind of subjugation, making it hard for the minor culture to express itself. Situations that can make someone feel like an outsider even when they belong to the dominant culture is when a single member is dissolved in a minority culture, where they also become minors, making them feel out of place. <\/p>\n
What are the benefits and drawbacks of assimilation? Accommodation? Separation? Which approach do you tend to gravitate toward? <\/p>\n
Assimilation promotes interactions but on the other side leads to loss of culture. Accommodation retains the culture and increases diversity but on the other side, it reduces family traditions. Separation reduces family ties but also reduces absorption of new cultures thus retaining diversity. In my opinion, accommodation is the best as every culture can retain their cultures without being altered. <\/p>\n","protected":false},"excerpt":{"rendered":"
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