Factors that contribute to customer loyalty<\/p>\n
Introduction<\/p>\n
Customer loyalty leads to either constant or increasing sales but not reduction of profits, as customers keep purchasing from the business every time, they need the particular product or service.<\/p>\n
Context<\/p>\n
Due to the increasing competition, business owners are trying to find ways to retain their customers and ensure they remain loyal to them and keep purchasing.<\/p>\n
Research question<\/p>\n
Customers are the foundation of a business. What factors should be considered to ensure the customers remain loyal to the business and its products or service?<\/p>\n
Objectives and scope of the review<\/p>\n
Explore the customer loyalty contributing factors based on customer loyalty theory<\/p>\n
Customer personality using social identity theory<\/p>\n
Four stage process of customer loyalty; cognitive, affective, conative and behavioral<\/p>\n
The influence of demography on customer loyalty<\/p>\n
Suggest ways to improve customer loyalty factors<\/p>\n
Review<\/p>\n
Customer Loyalty<\/p>\n
Four stage process of customer loyalty<\/p>\n
Satisfaction<\/p>\n
Customer Service<\/p>\n
Customer personality<\/p>\n
Value and convenience<\/p>\n
Customer consciousness <\/p>\n
Personal experience<\/p>\n
Influencers<\/p>\n
Behavioral and attitudinal elements<\/p>\n
Evaluation<\/p>\n
Literature that contributes more to understanding customer loyalty<\/p>\n
Conclusion<\/p>\n
Customer loyalty is not static. It keeps changing hence regular consumer research is appropriate.<\/p>\n
Curriculum Vitae<\/p>\n
Cover Letter<\/p>\n","protected":false},"excerpt":{"rendered":"
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