U.S. Economy And Globalization<\/p>\n
In china, the McDonald\u2019s chicken supply units together with KFC proprietors, Yum Brands Inc. are declared as a threat to the population and the sales of the company affected tremendously by such health scares. <\/p>\n
The Chinese market boasts of more than five thousand one hundred Yum restaurants (Baertlein). Yum Brands Inc. is also the largest consumer restaurant operator in China even as McDonald\u2019s is coming up with numerous restaurant chains in the Chinese market (Baertlein). <\/p>\n
According to the Chinese authorities, the safety of the Chinese chicken supply especially in the most retail stores have been laced with excessive chemicals (Baertlein) but according to the American supply chain, they view such allegations as baseless because they consider their products to be safe, free from chemicals and have a higher quality as compared to the local supply chains.<\/p>\n
This made Yum Brands to apologize to its Chinese clientele over the health scare that hit the country and the ways and means they are handling such problems. The company also stated that it is experiencing huge losses in one of its largest consumer market (Baertlein).<\/p>\n
As a result of the health scare, the sales of McDonald\u2019s in china has gone down during their fourth quarter by about 1 percent with a projected decline in sales over the remaining fiscal year. This report was provided by the supply\u2019s head of the company Don Thompson in a conference meeting with market analyst, who said that the supply chain is \u201ccommitted to ensuring there is a high quality standard for the food safety throughout the world\u201d (Baertlein).<\/p>\n
In terms of revenue, McDonald\u2019s is the largest restaurant chains in the world as compared to Yum Brands Inc. McDonalds as a company, is trying to invest tremendously in the Chinese market by setting up with rapid restaurants in the country (Baertlein). The company in general has a target of putting up more than two thousand restaurants in China before the end of the year (Baertlein).<\/p>\n
Works Cited<\/p>\n
Baertlein, Lisa. \u201cChina\u2019s tainted chicken scare hit McDonald\u2019s sales\u201d. Reuters. January 23, 2013. < HYPERLINK “http:\/\/www.reuters.com\/article\/2013\/01\/23\/us-mcdonalds-results-china-idUSBRE90M18N20130123” http:\/\/www.reuters.com\/article\/2013\/01\/23\/us-mcdonalds-results-china-idUSBRE90M18N20130123>. Accessed March 05, 2013.<\/p>\n","protected":false},"excerpt":{"rendered":"
U.S. Economy And Globalization In china, the McDonald\u2019s chicken supply units together with KFC proprietors, Yum Brands Inc. are declared<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-47536","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\n