Competency 3 \u2013 Applies critical thinking skills and demonstrates proficiency in analysis of business issues.<\/p>\n
Tesla Case Study<\/p>\n
After reviewing the essential concepts, readings, and cases for 3.1, 3.2, and 3.3 complete the following steps:<\/p>\n
Read the\u00a0Tesla Case Study\u00a0& watch the video at the end of these instructions.<\/p>\n
Clearly define the scenario.<\/p>\n
Write a summary of the case and state the key issues involved.<\/p>\n
What are Tesla\u2019s strengths, weaknesses, opportunities, and threats?<\/p>\n
What questions must Tesla answer prior to implementing their marketing plan?<\/p>\n
Select the criteria.<\/p>\n
What factors must be considered while analyzing the business problem?<\/p>\n
What tangible evidence can be used to analyze the scenario? What quantitative metrics can be used?<\/p>\n
What specific criteria should be used to evaluate the scenario? Provide rationale for your assumptions?<\/p>\n
Prioritize the criteria based on their relative importance to this specific case. Provide the rationale for your assumptions.\u00a0<\/p>\n
Evaluate the case.<\/p>\n
Look at the case evidence as it relates to each criterion and describe three marketing strategies that could be used in China.\u00a0<\/p>\n
Using a table, illustrate how each strategy ranks using the criteria that was established in step 3.\u00a0<\/p>\n
Describe the strengths and weaknesses of each strategy.<\/p>\n
Analyze how the Electric Vehicle market in China reflects the elements of Porter\u2019s 5 Field Analysis.<\/p>\n
Rank each strategy based on your findings and analysis.<\/p>\n
Make a recommendation.<\/p>\n
Provide a recommendation for Tesla on how it can become a major player in the Chinese EV market. The recommendation should include:<\/p>\n
SMART goals,<\/p>\n
A description of the critical success factors, and<\/p>\n
A brief implementation sequence.<\/p>\n
Requirements:<\/p>\n
APA format, including in-text citations, cover page, and reference page<\/p>\n
12 point font, double spaced<\/p>\n
Five to seven pages, including cover page<\/p>\n","protected":false},"excerpt":{"rendered":"
Competency 3 \u2013 Applies critical thinking skills and demonstrates proficiency in analysis of business issues. Tesla Case Study After reviewing<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-43424","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\n