Assignment 2 Product Commercial & Report (Due Week 10- 11:59pm 19th May & in-class presentations scheduled for weeks 10\/11). See marking rubrics for grade allocation.<\/p>\n
1500 words (+\/- 10% as per department policy) <\/p>\n
This does NOT include your storyboard (if included) or reference list. Please place your storyboard in the appendix but make sure to discuss the creative process in text.<\/p>\n
Submit to Turnitin through \u2018Submit Assessments\u2019 menu item on Blackboard. <\/p>\n
This is a pairs assessment. Please submit ONE assignment on behalf of both group members.<\/p>\n
Report worth 20% of your final grade.<\/p>\n
In your assignment, please do the following: <\/p>\n
#1: Describe the product (good or service). Implement feedback received in assignment 1 to update this section.What is it, what problem does it solve, what does it help you do, what needs does it meet? <\/p>\n
What are the product features, how does it work?<\/p>\n
What is the price you are charging and what pricing strategies are you using?<\/p>\n
Discuss your brand (including product name) and desired brand associations.<\/p>\n
#2: Describe the target market and positioning of the product and commercial. Implement feedback received in assignment 1 to update this section.<\/p>\n
Using segmenting methods, describe the target market for your commercial & discuss whether this is the same as the target market for your product. Be sure to identify:<\/p>\n
What segmentation strategies did you use to identify this market (e.g. demographic, geographic, behavioural)?<\/p>\n
Describe the characteristics of your target market (Consider factors such as age, viewing habits, buying preferences etc.)<\/p>\n
#3: Describe what the advertising objectives are (e.g. persuade, inform, remind) and message strategies (humour, surprise, emotion, information) are and why (hint: link to target market).<\/p>\n
Make sure to link to and reference the messaging objectives and appeals discussed in lecture to outline the desired messaging strategy for your commercial.<\/p>\n
Discuss why these are appropriate for your product and target market.<\/p>\n
#4: Details about how the commercial was created, or how the idea for the commercial developed.<\/p>\n
You could include a storyboard as part of this reflection. If included place the storyboard in the appendix and discuss the process briefly in text.<\/p>\n
Reflect on your content creation process. What were the steps you followed to create your commercial, what went well, where did you encounter challenges and how did you overcome?<\/p>\n
In addition to the written report you will be assigned a presentation slot in the week 10\/11 studio to deliver your commercial and in-class presentation. Also submit commercial video file by the deadline to Blackboard.<\/p>\n
1 minute recorded commercial <\/p>\n
Your commercial should creatively and persuasively launch the new product. It should align with identified advertising objectives and message strategies. Your communication should be clean, clear, intelligible, and attention-grabbing.<\/p>\n
2 minute introduction to commercial (in-class presentation)<\/p>\n
Your presentation should provide an overview of the commercial to launch the product. You should describe what occurs in the commercial. It should be polished & engaging speaking.<\/p>\n
The commercial and in-class presentation is worth 20% of your final grade<\/p>\n","protected":false},"excerpt":{"rendered":"
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