Name<\/p>\n
Professor <\/p>\n
Course<\/p>\n
Date<\/p>\n
Google ADwords<\/p>\n
Google ADwords is a service provided by Google to allow businesses display advertisements about their products for sale on the search engine page and its advertising network (Holdren 2). The advertisement scheme works with a very spontaneous concept where businesses set a budget that they will only pay after their advertisements gain recognition atoned by clicks that their ADword gets after appearing in a category specific to the user want. Keywords that describe the advertisement enable it appear on user Google page containing results of the search (Holdren 13). <\/p>\n
The client business website for \u201cPizza Queen\u201d offers no appeal to the client as it only contain details of what the business entails with no incentives out rightly depicted at the top of the page to compel users visit or prefer services from the business. To remedy this problem, Google ADword presented a formidable solution that would generate traffic to the site through highlighting key words that complement the business activities and attract a user to visit the site with emphasis laid to locations US and Canada (Holdren 127). The campaign AD group \u201cSpecially Pizza\u201d creates awareness especially by using the keyword \u201cpizza\u201d guaranteed to generate clicks to the AD with \u201cSpecially\u201d connoting quality. We used a manual bidding strategy by setting bid to $2 with a daily budget of $125 dollars per day to narrows the budget to $875 per week. This leaves a deficit of $1500 for insurance in case cost-per-click exceed daily quota. Example of two successful AD groups \u201cLogo Design *SALE* $49\u201d and \u201cMake $7487 a month?\u201d both use different themes but ultimately achieve the goal of convincing users click on the advertisement. The first uses numbers \u201c$49\u201d enable the ad stand out from others. The text below the stating \u201c100%\u201d emphasises on quality guaranteed for service provided. The second ad uses a story theme of an American mom attesting to the credibility of the business. This appeals to the customers because they compel users click on the advert out of curiosity. <\/p>\n
Work Cited<\/p>\n
Holdren, Anastasia.\u00a0Google Adwords. Sebastopol, CA: O’Reilly Media, 2012. Internet resource.<\/p>\n","protected":false},"excerpt":{"rendered":"
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