Persuasive Campaign<\/p>\n
Purpose: The purpose of this assignment is to give you experience in designing a persuasive<\/p>\n
campaign that addresses a particularly relevant concern for students at Texas Southern<\/p>\n
University and for the citizens of Houston in the greater Third Ward community. This is your<\/p>\n
chance to capitalize on your skills in order to provide effective service for other organizations.<\/p>\n
The campaign\u2019s ultimate goal is to help the community become more aware of the issues<\/p>\n
affecting Texas Southern University. This is the major assignment in this class and you will<\/p>\n
receive a grade for the project but the bigger purpose is to use your knowledge to help the<\/p>\n
community.<\/p>\n
You will need to do the following in completing this assignment:<\/p>\n
Participation: You will work in groups of up to five people. YOU WILL WORK ON THIS <\/p>\n
PROJECT BY YOURSELF! This is a MAJOR GRADE!!! A social or health related topic is <\/p>\n
ideal for this assignment. Do not pick a topic that you already hear a lot about (i.e. drug use, <\/p>\n
drinking and driving, alcoholism, or wearing your seatbelt). <\/p>\n
Complete extensive research about your topic. See what issues are out there that we are not dealing enough with. Pick a topic that you care about. You will enjoy this project if you care about it.<\/p>\n
Readings: To complete this assignment you will need to read Chapter 11, 12 and 6 in the Larson <\/p>\n
text. You will also want to research about your topic.<\/p>\n
Proposal: You will need to turn in a one-page proposal. This proposal should briefly describe<\/p>\n
your topic, and the goal of your campaign. Also, this proposal should include an outline of the<\/p>\n
preliminary stages of your campaign. Use your text, and the description under \u201cCampaign Paper\u201d <\/p>\n
for help. Your preliminary proposal is due 4\/09\/2021. (Submit this assignment on a word <\/p>\n
document. 12 pt font, Times New Roman, double-spaced.)<\/p>\n
Campaign Paper: Your campaign should be described in text form. In this paper, you should <\/p>\n
Fully consider each stage of creating the persuasive campaign. While there is not minimum <\/p>\n
requirement and length will vary given your topic, I would suggest that a good length for your paper is at least 10 pages.<\/p>\n
Please include copies of all campaign materials created. The goal of the paper is for you to<\/p>\n
demonstrate that you can applying course concepts and materials to a real-world campaign. This<\/p>\n
paper should be strongly grounded in communication theories and concepts. Additionally, I <\/p>\n
expect you to do a significant amount of outside research when it comes to documenting your <\/p>\n
problem, discussing previous campaigns, examining causes, and explaining who your target audience is. <\/p>\n
Your ideas need to be based on facts and research, and not your personal opinions.<\/p>\n
In developing your campaign, make sure to answer the following questions:<\/p>\n
Campaign Problem<\/p>\n
1. What is causing the problem? (Causes) Hint: While some of the problems may be practical in<\/p>\n
nature also try to identify ones that result of communication and can link to course concepts.<\/p>\n
I also expect you to provide outside research to establish the existence of this problem.<\/p>\n
2. What are the effects of the problem? (Effects)<\/p>\n
Targeted Group<\/p>\n
1.Who is at risk? \/Who has the means to donate? (At-risk population\/target audience)<\/p>\n
2. How susceptible are at-risk groups to the health-care threat? \/How susceptible is the<\/p>\n
target audience to responding to this issue? (Susceptibility)<\/p>\n
3. What are the barriers for the at-risk group not protecting itself? \/ What are the barriers for<\/p>\n
the target audience not to respond? (Barriers to Personal Efficacy)<\/p>\n
Underlying Campaign Problem<\/p>\n
1. What have previous campaigns done?<\/p>\n
2. Why have they not been successful? Hint: Your explanation should be based in their failure<\/p>\n
to properly use or apply communication theory.<\/p>\n
Questions to Consider to Help Your Campaign Overcome These Problems<\/p>\n
1. What behavior is recommended to avert the health-care threat? \/What behavior is<\/p>\n
recommended to get the public to respond?<\/p>\n
2. Is the recommended response easy and practical?<\/p>\n
3. Do the targeted groups vary in their confidence or ability to enact the recommended<\/p>\n
response?<\/p>\n
4. What skills must the targeted groups possess to enact the recommended response?<\/p>\n
5. How are do you plan to persuade them? Please be specific in your explanation of the<\/p>\n
messages you will create. This is one of the most important steps in the campaign.<\/p>\n
6. Do your message connect clearly to course concepts and theories? HINT: The biggest factorin your grade will be how well you can apply communication theory to your campaign. It<\/p>\n
needs to be very clear that all of your decisions and ideas were based off of communication<\/p>\n
theories and concepts.<\/p>\n
7. Why might your campaign work?<\/p>\n
Presentation of Campaign<\/p>\n
You will present your campaign to the class. <\/p>\n
This presentation will be completed online via ultra-collaborate , you will need to complete a power-point presentation to align with your virtual presentation. You may choose to create a digital story Power-point presentation (or iMovie). The presentation should discuss the stages of the campaign and reflection on what you thought of the project. <\/p>\n
Pretend that your audience for the presentation is a group of wealthy philanthropists<\/p>\n
who are looking to fund a public service campaign. Sell them on your campaign and why it will<\/p>\n
work. Make sure you provide specific details about how the campaign will look and feel. Make<\/p>\n
sure, to explain your persuasive messages. Be creative!<\/p>\n
The following are some examples of criteria that will be considered when grading the <\/p>\n
presentation:<\/p>\n
1. How well was the presentation facilitated?<\/p>\n
2. How creative was the content of the presentation? Does the group incorporate a variety of <\/p>\n
technologies and mediums?<\/p>\n
3. How well organized is the presentation?<\/p>\n
4. How well are sources cited in the presentation?<\/p>\n
5. How well is relevant information provided about the campaign? HINT: I expect you to plenty <\/p>\n
of<\/p>\n
research for this project and to cite it properly in the presentation.<\/p>\n
6. How well did the presenter explain their personal reflection regarding the campaign project?<\/p>\n
8. Was the campaign itself discussed in detail? I want specific information about the persuasive<\/p>\n
messages you plan to send (e.g. posters, TV ads, and social media campaign). The more details<\/p>\n
the better. HINT: Answering this question is the most important part of your presentation. You<\/p>\n
are highly encouraged to create the persuasive messages you propose. For example, if your<\/p>\n
campaign proposed creating a poster to go in resident\u2019s halls you should think about actually<\/p>\n
creating a poster and showing it to us.9. Does the presentation demonstrate that the student can explain, apply, and evaluate class <\/p>\n
concepts and issues?<\/p>\n
10. Do the strategies of the campaign have a basis in communication theory? Is a clear <\/p>\n
connection established between the persuasive messages discussed and course concepts and <\/p>\n
theories?<\/p>\n
This assignment will be submitted in parts weekly. Please begin by reading the required chapters <\/p>\n
and beginning preliminary research. We will conduct collaborate and zoom session to discuss <\/p>\n
the content in Chapter(s) 6 & 11. <\/p>\n
THE FINAL PRESENATION WILL BE DUE 4\/25\/2021<\/p>\n
We will begin presenting virtually 4\/26\/2021-IN COLLABORATE <\/p>\n","protected":false},"excerpt":{"rendered":"
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