Social Media Campaign Plan- Final<\/p>\n
Over the past few weeks, believe it or not, you have slowly created a social media\/public relations campaign plan. For your final, you will put everything together into one document. Below are the components you will need to include in your document. All of the components should be from past assignments (except the evaluation section).<\/p>\n
*Please use the following as subtitles for your Social Media Campaign Plan: <\/p>\n
Goal-Summarize your goal in 1-2 sentences<\/p>\n
Target Audience- describe them (their lifestyle, buying trends, education, income levels, etc.) Include the research you created in your \u201cgoal\u201d assignment<\/p>\n
Description of Campaign<\/p>\n
What is the name of the social media handle(s) you will use?<\/p>\n
Why this name? Did you create it or was it already created?<\/p>\n
What will you promote?<\/p>\n
Why will you promote it?<\/p>\n
How will you promote it?<\/p>\n
Where will you promote it?<\/p>\n
What is your intended outcome?<\/p>\n
Samples of your social media posts<\/p>\n
Include a description and rationale for your images and messages<\/p>\n
If you can, include the actual images<\/p>\n
Evaluation<\/p>\n
Instructions of the Evaluation Section <\/p>\n
Perhaps the most important part of the social media plan is the evaluation section. This will tell people how you plan to measure the effectiveness of your social media plan. In this section, talk about how you plan on understanding the positive effects the plan will have on your audience. You can do this a number of ways:<\/p>\n
Measure by retweets<\/p>\n
You must quantify this. Set a specific amount.<\/p>\n
Measure by social media impressions<\/p>\n
You must quantify this. Set a specific amount.<\/p>\n
Measure by counting the use of the hashtags you\u2019ve created <\/p>\n
You must quantify this. Set a specific amount.<\/p>\n
Measure by amount of views<\/p>\n
You must quantify this. Set a specific amount.<\/p>\n
By all means, get creative. <\/p>\n","protected":false},"excerpt":{"rendered":"
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