Red Bulls Marketing Communication Report<\/p>\n
Author<\/p>\n
Institution<\/p>\n
Submission Date<\/p>\n
Executive summary (150 words)<\/p>\n
In this report, my intention was to analyze Red Bull\u2019s current marketing communications objectives and the current digital and social media strategy in relation to these objectives. In my initial analysis, I performed an examination of the market in relation to competition and strategies employed over the last few years. Then I examined Red Bull\u2019s marketing communication objectives using available reports, marketing campaigns, and other relevant data. I then used the 7D framework to evaluate Red Bull\u2019s current digital and social media strategy. Lastly, I performed a SWOT analysis to determine the internal as well as external position of the company in the beverage industry. The findings point to a strong brand, one that has attained heavy social media presence through various strategies such as sponsorship of major events and use of platforms such as Instagram ad Twitter to become a household name.<\/p>\n
Contents<\/p>\n
TOC o “1-3” h z u Executive summary PAGEREF _Toc64453758 h 1Introduction to Red Bull PAGEREF _Toc64453759 h 1Red Bull\u2019s Marketing Communication Objectives PAGEREF _Toc64453760 h 2Evaluation of Current Digital and Social Media Strategy PAGEREF _Toc64453761 h 2Identifying Organizational Strengths, Weaknesses, Opportunities and Threats PAGEREF _Toc64453762 h 3References PAGEREF _Toc64453763 h 4<\/p>\n
Introduction to Red Bull\u00a0(400 Words)<\/p>\n
In this section, the digital and social media strategies of Red Bull, as a representative of companies in the global beverage industry will be analyzed. The section will be divided as follows:<\/p>\n
History<\/p>\n
This subsection will give a brief introduction on the company including historical information on when it was started and a timeline of major events.<\/p>\n
Vision<\/p>\n
The vision of the company in relation to the overall report objectives will be discussed in this subsection.<\/p>\n
Scale and Main products<\/p>\n
The scale and reach of Red Bull will be provided here, including a brief introduction to the main products distributed by the brand<\/p>\n
Target customers<\/p>\n
A brief mention of the brand\u2019s target customers will follow in this section, highlighting how the company positions itself to reach the said market.<\/p>\n
Profitability<\/p>\n
The last section here will focus on how Red Bull maintains profitability, including a presentation of its financial reports in the last few years.<\/p>\n
Red Bull Strategy in China<\/p>\n
The report will focus on the objectives and strategies in marketing communication applied by Red Bull in China<\/p>\n
Red Bull\u2019s Marketing Communication Objectives (550 words)<\/p>\n
Definition of main forms of media<\/p>\n
Analysis of Red Bull\u2019s communication<\/p>\n
Involvement with sporting activities and partnerships<\/p>\n
The Chinese Super LeagueFormula One sponsorship<\/p>\n
Neymar Junior Affiliation in influencer marketing<\/p>\n
Max Verstappen <\/p>\n
American Football sponsorships<\/p>\n
Evaluation of Current Digital and Social Media Strategy (500 Words) <\/p>\n
The 5s of digital marketing framework: <\/p>\n
Sell <\/p>\n
Serve<\/p>\n
Speak<\/p>\n
Save<\/p>\n
Sizzle<\/p>\n
Set<\/p>\n
Connecting Red Bull\u2019s communication objectives to the 5S framework<\/p>\n
Social platforms that Red Bull uses for its marketing communication<\/p>\n
Identifying Organizational Strengths, Weaknesses, Opportunities and Threats (400 words)<\/p>\n
Strengths<\/p>\n
Weaknesses<\/p>\n
Opportunities<\/p>\n
Threats<\/p>\n
References<\/p>\n","protected":false},"excerpt":{"rendered":"
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