142240635<\/p>\n
Brand Personality Presentation Grading Guide<\/p>\n
MKT\/435 Version 7<\/p>\n
Consumer Behavior<\/p>\n
Copyright<\/p>\n
Copyright \u00a9 2016 by University of Phoenix. All rights reserved.<\/p>\n
University of Phoenix\u00ae is a registered trademark of Apollo Group, Inc. in the United States and\/or other countries.<\/p>\n
Microsoft\u00ae, Windows\u00ae, and Windows NT\u00ae are registered trademarks of Microsoft Corporation in the United States and\/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation.<\/p>\n
Edited in accordance with University of Phoenix\u00ae editorial standards and practices.<\/p>\n
Individual Assignment: Brand Personality Presentation<\/p>\n
Purpose of Assignment<\/p>\n
Understanding the concept of brand personality helps a company develop and maintain relations with consumers. Brand personality can even explain how consumer-brand relationships impact consumer behavior. Reviewing a current ad and its relationship to a brand\u2019s personality allows for an examination of the role of consumer emotions, motivation, and perception on brand image.<\/p>\n
Resources Required<\/p>\n
Consumer Behavior, Ch. 10, Figure 10.2, p. 369<\/p>\n
Grading Guide<\/p>\n
Content Met Partially Met Not Met Comments:<\/p>\n
The student finds an ad (digital or non-digital) that communicates a strong brand personality. \u00a0<\/p>\n
The student describes the brand personality in terms of the dimensions in Figure 10-2 (p.369 in your textbook). The student describes the various techniques used in the ad and how that links to the personality they are communicating. The student reviews what traits are good to have in a brand personality. The student analyzes how this brand personality impacts competitive positioning. The student reviews how the ad impacts their belief in the brand or impacts their motivation to purchase from this organization. The presentation is 8 to 10 slides with speaker notes, and is appropriate for the audience. The presentation includes relevant media and visual aids that are consistent with the content. Total Available Total Earned 7 #\/7 Presentation Guidelines Met Partially Met Not Met Comments:<\/p>\n
The presentation is laid out with effective use of headings, font styles, font sizes, and white space. Intellectual property is recognized with in-text citations and a reference slide. The presentation includes an introduction and conclusion that preview and review major points. Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically. Rules of grammar and usage are followed including spelling and punctuation. Total Available Total Earned \u00a0 3 #\/3 Assignment Total # 10 #\/10 Additional comments:<\/p>\n","protected":false},"excerpt":{"rendered":"
142240635 Brand Personality Presentation Grading Guide MKT\/435 Version 7 Consumer Behavior Copyright Copyright \u00a9 2016 by University of Phoenix. All<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-35005","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\n