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L\u2019Oreal Brand Audit<\/p>\n
For many decades L\u2019Oreal has been a devotee on female beauty (hair and skin) in fulfilling their mission responsibly and ethically. It\u2019s one of the world\u2019s leading beauty product corporations.<\/p>\n
L\u2019Oreal has beauty brands that have the direct and indirect. The two main direct competitors include Procter & Gamble Company (PG) and Revlon (REV). These competitors do also produce households skin cares, cosmetics and other hair and beauty products. Others include Nivea (hair-care, skin-care) Unilever (cosmetics hair-care, skincare), Nivea (cosmetics), Coty (fragrances ,cosmetics), LVMH (luxury beauty products), Boots (cosmetics), Estee Lauder (cosmetics, fragrances) and Beiersdorf (skincare) among others.\u00a0Its indirect competitors\u2019 include Google Inc. and apple in terms of their market size and financial profitability ratios.<\/p>\n
The marketing strategies employed by the key competitors of L\u2019Oreal include: engaging thorough creativity in their production of hair and skin care products, creating massive awareness of the products across local and international markets, using new mechanisms to scrutinize L\u2019Oreal responses to their marketing measures, influencing strengths from L\u2019Oreal customers\u2019 perspectives and understanding and analyzing the competitive landscape of L\u2019Oreal.<\/p>\n
As at February 2014, L\u2019Oreal market share had operating turnover of 3.88 billion Euros, showing 16.9% of retailing and an increase of 3.2% net proceeds after interests.<\/p>\n
The strengths and weaknesses of the chief competitors of L\u2019Oreal include: the steady research and originality, trying to lead in cosmetic production, doing immense advertising and online trading, trying to create market and create presence in more countries, producing steady quality, being concern on environmental hazards and other socially responsible activities that will try to outweigh L\u2019Oreal as a principal competitor. The weaknesses of L\u2019Oreal chief competitors include: large decentralized organizational structures, struggling profit margin and high dependence on third party retailers.<\/p>\n
Typical reaction pattern of L\u2019Oreal competitors include litigations of various accusation on products and their intellectual and property rights, trying to advance their technology to match with L\u2019Oreal strategies and keeping tabs with them on various innovations.<\/p>\n
Work Cited<\/p>\n
“L’Or\u00c3\u00a9al, World Leader in Beauty: Makeup, Cosmetics, Haircare, Perfume – L’Or\u00c3\u00a9al Group.” L’Or\u00c3\u00a9al, World Leader in Beauty: Makeup, Cosmetics, Haircare, Perfume – L’Or\u00c3\u00a9al Group. N.p., n.d. Web. 18 Apr. 2014.<\/p>\n","protected":false},"excerpt":{"rendered":"
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