Appendices<\/p>\n
Appendix 1<\/p>\n
SWOT analysis for JD.com<\/p>\n
STRENGTHS <\/p>\n
Good brand effect and excellent user experience<\/p>\n
Authentic guarantee<\/p>\n
Various payment methods<\/p>\n
The logistics distribution system has minimal imperfections (Li & Tran, 2021)<\/p>\n
Strong team cohesion WEAKNESSES<\/p>\n
Strong price dependence<\/p>\n
High operating costs<\/p>\n
The after-sales treatment is not standard<\/p>\n
OPPORTUNITIES<\/p>\n
The economic situation is good, and the online retail market has a broad prospect<\/p>\n
Increase the scale of online shopping users<\/p>\n
Policy support<\/p>\n
THREATS<\/p>\n
Threat of competitors<\/p>\n
Improved bargaining power of suppliers and consumers<\/p>\n
Global economic instability (Li & Tran, 2021)<\/p>\n
Appendix 2<\/p>\n
Evaluation of strategic options for JD.com\u2013 The SAFE Method<\/p>\n
SUITABILITY The proposed strategies such as cost leadership, differentiation and focus strategy are suitable to address the key opportunities and threats (Guan & Kim, 2018)<\/p>\n
ACCEPTANCE The strategies meet the stakeholder\u2019s expectation with a likelihood of return acceptance and positive reactions.<\/p>\n
The level of risk is acceptable and the stakeholder reactions will be positive (Shen and Sun, 2021)<\/p>\n
FEASIBILITY In practice, the proposed solutions will work and the needed resources can be obtained and integrated.<\/p>\n
The strategy can be financed.<\/p>\n
People and skilled labour can be obtained.<\/p>\n
Required resources can be obtained<\/p>\n
EVALUATION Cost leadership, differentiation and focus strategy are suitable, acceptable and feasible (Guan & Kim, 2018)<\/p>\n
Appendix 3<\/p>\n
MARKET PENETRATION<\/p>\n
Increase production capacity<\/p>\n
Increased investments in marketing (Hussain et al., 2013)<\/p>\n
Enhanced distribution<\/p>\n
Competitive pricing<\/p>\n
PRODUCT DEVELOPMENT<\/p>\n
Launch new products<\/p>\n
Modify existing products (Hussain et al., 2013)<\/p>\n
Strategic partnerships<\/p>\n
Improve product quality<\/p>\n
Research and development (Hussain et al., 2014)<\/p>\n
MARKET DEVELOPMENT<\/p>\n
Research and development<\/p>\n
Regional expansion<\/p>\n
Brand awareness<\/p>\n
New customer segments (Hussain et al., 2013)<\/p>\n
DIVERSIFICATION<\/p>\n
Vertical diversification<\/p>\n
Horizontal diversification (Hussain et al., 2014)<\/p>\n
Diversifying towards new businesses (mergers and acquisitions) (Hussain et al., 2014)<\/p>\n
References<\/p>\n
Ansoff, H., 1957. Strategies for diversification. Harvard business review, 35(5), pp. 113-124.<\/p>\n
Hussain, S., Khattak, J., Rizwan, A., & Latif, M. A. (2013). ANSOFF matrix, environment, and growth-an interactive triangle.\u00a0Management and Administrative Sciences Review,\u00a02(2), 196-206.<\/p>\n
Hussain, S., Khattak, J., Rizwan, A., & Latif, A. (2014). Interactive Effects of Ansoff Growth Strategies And Market Environment on Firm\u2019s Growth.\u00a0British Journal of Business and Management Research,\u00a01(2), 68-78.<\/p>\n
Li, M., & Tran, C. T. L. T. T. (2021, August). A Case Study of Pinduoduo Strategy Based on SWOT Analysis. In\u00a01st International Symposium on Innovative Management and Economics (ISIME 2021)\u00a0(pp. 337-346). Atlantis Press.<\/p>\n
Shen, Z. M., & Sun, Y. (2021). Strengthening supply chain resilience during COVID\u201019: A case study of JD. com.\u00a0Journal of Operations Management. https:\/\/doi.org\/10.1002\/joom.1161<\/p>\n
Guan, L. R., & Kim, K. T. (2018). Comparative Analysis on Corporate Strategy of B2C E-Commerce in China: The Cases of JD. Com and Tmall.\u00a0Journal of International Trade & Commerce,\u00a014(1), 119-146.<\/p>\n","protected":false},"excerpt":{"rendered":"
Appendices Appendix 1 SWOT analysis for JD.com STRENGTHS Good brand effect and excellent user experience Authentic guarantee Various payment methods<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-33962","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\n