The Southwest airlines

The Southwest airlines have to create good public relation in order to survive in the market which can be done by various methods like promotion, pricing etc. Pubic relation is a way of communication with the customers which gives message about the company’s product or service. The organization should promote the airlines through various modes like media, television, word of mouth, internet, advertisement, hoarding etc. They should come out with various discounts schemes and should offer cheaper price to passenger for the tickets. For example, if a person is a regular traveler he should be offered discounts on a regular basis. They can also offer gifts or coupons to passengers who are travelling more than thrice in a month. Such kind of scheme needs to be brought in to attract passengers and retain them.