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culminating in them selling their products cheaply. Another potential competitive challenge is deficiencies in cross-cultural marketing communication competency. A general lack of cross-cultural communication competency would be a challenge to Huawei’s human resource management in host countries. This is because the HRM function would find it difficult to adapt Huawei’s human resource management policies appropriately to host countries’ cultural environment

culminating in negative consequences to the company’s competitive advantage. The last potential competition-related challenge is the ty...

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it might be expensive because it would disrupt the company’s revenues. Another possible challenge in the area of technology is forced technology transfer. Forced technology transfer (FTT) is a phenomenon in which foreign enterprises are required to surrender their technologies to Chinese firms via a joint venture treaty to be allowed to enter the Chinese market. According to Prud’homme et al. (2018)

China upholds strict FTT policies aimed at augmenting foreign-domestic technology transfer

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for example

are triggering the imposition of ridiculous tariff rates on Chinese brands by the United States. Aside from imposing such tariffs

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