EMAAR company analysis

Emaar Company

Name

Affiliation

Table of Contents

TOC o “1-3” h z u HYPERLINK l “_Toc389685837” INTRODUCTION PAGEREF _Toc389685837 h 3

HYPERLINK l “_Toc389685838” STRATEGY PAGEREF _Toc389685838 h 3

HYPERLINK l “_Toc389685839” Company Mission PAGEREF _Toc389685839 h 3

HYPERLINK l “_Toc389685840” Company Vision PAGEREF _Toc389685840 h 3

HYPERLINK l “_Toc389685841” Company Strategy PAGEREF _Toc389685841 h 3

HYPERLINK l “_Toc389685842” Customer Focus PAGEREF _Toc389685842 h 4

HYPERLINK l “_Toc389685843” Positive work Environment and Employee Development PAGEREF _Toc389685843 h 4

HYPERLINK l “_Toc389685844” Social Responsibility PAGEREF _Toc389685844 h 4

HYPERLINK l “_Toc389685845” CAPACITY PLANNING PAGEREF _Toc389685845 h 5

HYPERLINK l “_Toc389685846” PROCESS DESIGN PAGEREF _Toc389685846 h 5

HYPERLINK l “_Toc389685847” INTERNET AND WEB BASED APPLICATION PAGEREF _Toc389685847 h 5

HYPERLINK l “_Toc389685848” LOCATION PAGEREF _Toc389685848 h 6

HYPERLINK l “_Toc389685849” SUPPLY CHAIN MANAGEMENT PAGEREF _Toc389685849 h 6

HYPERLINK l “_Toc389685850” RECOMMENDATIONS AND CONCLUSION PAGEREF _Toc389685850 h 7

HYPERLINK l “_Toc389685851” Recommendations PAGEREF _Toc389685851 h 7

HYPERLINK l “_Toc389685852” Conclusion PAGEREF _Toc389685852 h 7

HYPERLINK l “_Toc389685853” References PAGEREF _Toc389685853 h 8

INTRODUCTION

Emaar Properties is a business company based in United Arab Emirates. The company is a Public Joint Stock Company listed among the Dubai Financial Market. The company was established in 1997 with an initial capital of 1 billion AED. The company is the largest real estate and land developer in the Persian Gulf region (Emaar Properties, 2005).). The company’s activity include property management services, health care, education, hospitability services, financial service provider and property development and investment. One of the great issue to address is that in 2007 the government of Dubai gained shares of the company after exchanging land worth 25 billion AED worth of Stock giving it 35% of shares.

With more than 15,000 homes of asset, Emaar has various projects under various stages of development in Dubai and the entire UAE. The company is currently the owner and manager of Diamond and Gold Park. Among the most promising projects of Emaar started in 1998, costing them more than US$23 billion (AED 80 billion) which comprises, Burj Khalifa; the tallest building in the world that was completed in 2009, The Old Town Island, The Old Town, The Lofts and the Dubai Mall amid gardens, landscape parks, and Man-made lakes. Located in Burj Khalifa, Residences Dubai and Armani Hotel that can host more than 200 quests, restaurants and covering more than 45,000 m² are other investments developed by Emaar.

The company also owns other blocks of apartments in the greens, as well as lakes and Villas that are rented to tenants. Nevertheless, the Dubai government has fixed Laws up to 50% below the normal prevailing level in the market. The company is ranked the 15th in the world among the top real estate most promising companies.

STRATEGYCompany MissionThe mission of the company is to change Emaar into a global solution provider for life that includes work, leisure, play, education, finance, industry, homes and many more life needs and demands. The Emaar of tomorrow ought to change “The Quality of Life across the Globe”

Company VisionThe vision of the company is its change or transformation into most valuable lifestyle developers in the world that goes past real estate development.

Company StrategyIn order to become one of the most valuable companies around the globe, Emaar will opt to a strategy of business segmentation to offer business clusters that function as different growth engines. The growth engines will converge and grow into a whole entity called The Emaar Group PJSC. The following are the corporate strategies that the company has adopted:

Customer FocusCustomers are very important people since they are the source of revenue; they are the ambassadors of the company brand and lifeblood of the organization. We understand that without the customers they would not be Emaar and for these reason we highly value them, we work extra hard to ensure we meet their demand and quality. One of the key issues to consider with our clients is to understand and listen to them. The central goal of the company is to give the customers or clients what they need and when they need it. For a customers, the relationship we have with them is all that makes us prosper thus, our relationship does not end when we sell them a home, but it is the beginning of our relationship. Since Emaar is a lifetime brand, it works to improve the lives of the clients or customers

Positive work Environment and Employee DevelopmentEmaar Company struggles to offer excellent customer services and high quality products to the target market as well as the current market it has. To make sure that these are met, the company ensures that its employees are with the required skills and knowledge via day to day experiences and training that they undertake regularly within the company. In addition, they encourage their employees to take part in various development seminars offers by the company or other organizations. The company is committed to offer its employees with necessary support and ample opportunities with confidence and pride for career promotion or advancement. Emaar is an equal chance or opportunity employer that believes in strength via diversity and also offer much more than Job, it also offers a chance to grow.

Social Responsibility

This is a strategy that the company plans to give back to the society. The company does this with every project it takes. In order to do this in the best way possible we give people places to live, play and learn (Building and sponsoring schools). We construct or develop the environment the people live hence enriching their lives. We develop other amenities such as pools, play grounds and walkways where household spend time together to improve their lives. After Emaar enters the emerging via development it stimulates investment and offers job opportunities to all it meets or engages. The company also undertakes social projects such as the one it did in Indonesia after the earthquake and will continue to assist people with their existing resources where it can. At Emaar we believe that Social Responsibility is part of the company.

CAPACITY PLANNINGCapacity planning is the use of available resources of a company or organization by projecting n the available production needs. Capacity Planning has been adopted in the Emaar is various forms such as storage, computer network, manufacturing and work force maintenance among other things (El-Gamal & Jaffe, 2009). The company also uses capacity planning because of logistical and financial benefits that it provides. The company has well established capacity planning hence it does not need more capacity planning. Currently at Emaar, the company outlines the equipment and personnel the company needs in order to attain goals and maintain current operations.

PROCESS DESIGNThe type of process design that Emaar uses is batch processing. This is the execution of a series of Jobs or programs on a computer with manual intervention. Jobs are programs such that they are run without human intervention or interaction. All the input parameters are defined via command-line arguments, job control language and control files. This is completely different from online programs that request users to key in inputs. The input data are collected into batches or set of records. The company is managing the process design very well since it includes various benefits such as it allows shifting of time of job processing to when the computing resources are less busy. It saves the management time from minute-by-minute supervision and intervention. In addition, the process is cost friendly to the company since it offers various cost reduction strategies.

INTERNET AND WEB BASED APPLICATIONEmaar primarily uses the internet for marketing, customer support and advertising. As a worldwide network, the internet’s customer base increase around allowing room for new target market for real investments. In addition the company uses the internet for communication among employees within the organization. When undertaking projects, the team of experts or members can write feasibility information or studies using email and other internet based applications or communications (Charney, 2005). The team of experts from Emaar also hold virtual meeting using Internet Relay Chat or other electronic white board technologies. The company has also developed its own website whereby its contacts as well as other services that they offer are indicated. If the team of engineers from the company want to discuss design topics or any other issue they create their own network where they share important information concerning the projects they are undertaking.

In summary, the internet has been offering the ability to facilitate vertical design integration as one of the fundamental benefits of the company. The construction, sales, distribution and supply occurs globally using the internet usage. This allows the Emaar to offer range of services directly to customers as compared to using traditional methods of communication. The company also uses extranets to communicate with the clients mostly during bookings and other issues.

LOCATION

The above image indicates the real location of Emaar Square. The company is located betweeb the main roads that is Dubai road and Mohammed Bin Rahid Road. Emaar company has two sections, the second and the third towers and the 4th and the 5th Tower.

SUPPLY CHAIN MANAGEMENTThe company has diverse chains that start from the suppliers to middle level intermediaries, manufacturers, direct suppliers, and final consumers. Ranging from small suppliers to multinational suppliers the company gets its raw materials from different area in the world hence not specific defined suppliers but the far ranged suppliers are the seven emirates of United Arab Emirates. The direct suppliers are mainly from United Arab Emirates (Raphaeli & Gersten, 2008). The company has diverse ownership of manufacturing companies all over the globe but mostly in Europe and Asia. However, the company has direct construction and development in UAE. Not to speak of intermediaries that are all over the United Arab Emirates, the company has opened its ways to almost each state in the world that are changed over the selling as well as branding and marketing of its real estates and other products. Consumers on the other hand hold two-thirds of the supply chain.

The introduction of the NetWeaver BW data warehouse and the ERP system made intelligence report making easier hence decision making was easier. The system is used to keep and maintain the logistics of the company. An ERP system is able to keep clients records hence easy to determine each of the client’s suppliers when needed. For example, client’s location is also kept hence easy to get the clients hence a good inventory system used by the company as compared to other traditional systems. Distribution is one of the most important business process in Emaar since its main business goal as it only distributes goods. The other business process is sales; the business makes sales of cables and other electric appliances both are managed using an ERP system.

RECOMMENDATIONS AND CONCLUSIONRecommendationsDespite the fact that the company has a flourishing trend it has check its balances when it comes to distribution of services. The company has concentrated much of its efforts in urban areas but it should also consider developing the rural areas of Dubai and other nations it invests in.

The other are that the company should improve is development of social responsibility programs. The company should consider improving its social programs by sponsoring courses related to its functions at higher education in colleges or universities.

ConclusionThe company has the best services and products. Via its development it has improved the lives of the people in the Arab region. The company should improve its logistical management for the better good of the customers.

ReferencesCharney, I. (2005). Reflections on the Post‐WTC Skyline: Manhattan and Elsewhere. International Journal of Urban and Regional Research, 29(1), 172-179.

El-Gamal, M. A., & Jaffe, A. M. (2009). Oil, Dollars, Debt, and Crises: The Global Curse of Black Gold. Cambridge University Press.

Properties, E. (2005). Burj Dubai’s climb to Floor Five lays foundation for global chain of Armani hotels. Press release (August). http://www. emaar. com/MediaCenter/PressReleases/August31. asp.

Raphaeli, N., & Gersten, B. (2008). Sovereign Wealth Funds: Investment Vehicles for the Persian Guff Countries. Middle East Quarterly, 15(2).