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the Logical Appeal could be used to present statistics for the Miracle Weight Loss Program—how much weight did people actually lose? What was their starting weight and final weight after loss? The ad could use the ethical appeal to address some of the concerns skeptics might have about the product. You can apply any of the concepts or terminology from the textbook or notes in this paragraph (No need to list or define the concepts; simply integrate the concepts into your paragraph and combine the argument concepts with your own ideas). You could apply Rogerian principles and explain how the Rogerian Argument could be used to improve the situation and perhaps eliminate the logical fallacy. Basically

anything from the readings/notes that can be applied to eliminate the logical fallacy is fair game for this paragraph.