Recent Trends in International and Domestic Tourism

Recent Trends in International and Domestic Tourism

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Recent Trends in International and Domestic Tourism

The desire to travel has made tourism industry the most critical sector in most of the countries worldwide. However, it is credited as one of the few industries, among others, that give a positive trading balance in the economy of Australia. Clear strategies are made by the government to ensure that the sector grows sustainably. The industry as a whole also takes the initiative of contributing to the policy to ensure that there is a positive impact on the environmental and social area and not just only the economic aspects. New opportunities from emerging markets bring a more competitive market internationally, making plans and investment decisions precise. The paper discusses the recent trends in international and domestic tourism in Australia.

International tourism has experienced an increase in international visitors over the past years. In the year 2019, the visitor’s arrival increased by 2%, which is 8.7 million, this was more than in previous years. The top markets in Australia experienced mixed results in that year. For instance, growth in Japan was strong all through with a 6% visitation, which reflects 458,000 visitors, and the expenditure was 7%, which is equivalent to 2.1 billion dollars. The United States has had a 3% visitation of 767,000 visitors, and the spending was 3.9 billion dollars. In New Zealand, the expenditure was 2.6 billion dollars, with a 3% increase in visitation totaling 1.3 million visitors. Visitation in China decreased by 3%, 22,000 visitors as compared to other years due to the decline in holiday visitation (Volgger, Pforr, Stawinoga, Taplin & Matthews, 2018). Compared to the Asian neighbors, international tourism to Australia has become been significantly spread all over worldwide.

In tourism, Asia contributed 88% of the international tourism giving totals of 1.5 billion dollars as the expenditure spends in the year 2019. The total number of visitors was 185,000, which is 69%. The most Asian markets that are most active in international tours include Japan, China, Indonesia, and India, but the leading markets for visitors in Japan, Singapore, and India (Volgger, Pforr, Stawinoga, Taplin & Matthews, 2018). The most common international tourism markets outside of Asia are the United States and New Zealand, which are considered the main contributors, making most foreign visitors tour the countries. The most popular activities for international tourists in Australia are eating, which contributed to 91% of the events, shopping devoted to 81% of all businesses, sightseeing and attending to beaches also contributed to 80% and 71% of the activities respectively.

Over the ending year of 2019, domestic tourism has performed well, with a total of 117.4 million visitors with a total expenditure of 80.7 billion dollars. Data is provided for overnight domestic tourism. According to the statistics on local tourism, the economic growth in Australia is seen to remain below historical position due to the low wages (Kourentzes & Athanasopoulos, 2019). The cost rates of accommodation in cities are seen to remain high, leading to moderate growth in the domestic air capacity. The overnight visitors trip in domestic tourism recorded low-interest rates from 2019-2020, which led to a small increase in the growth rates of the overnight and day trips up to 1.1% and 1.2%, respectively.

References

Kourentzes, N., & Athanasopoulos, G. (2019). Cross-temporal coherent forecasts for Australian tourism. Annals of Tourism Research, 75, 393-409.

Volgger, M., Pforr, C., Stawinoga, A. E., Taplin, R., & Matthews, S. (2018). Who adopts the Airbnb innovation? An analysis of international visitors to Western Australia. Tourism Recreation Research, 43(3), 305-320.